{"id":12207,"date":"2022-07-14T06:54:36","date_gmt":"2022-07-14T06:54:36","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=12207"},"modified":"2022-07-14T06:54:37","modified_gmt":"2022-07-14T06:54:37","slug":"is-facebook-rebranding-its-app","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/is-facebook-rebranding-its-app","title":{"rendered":"Is Facebook Rebranding Its App?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed5ed238102\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ed5ed238102\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed5ed238102\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/is-facebook-rebranding-its-app\/#Is_Facebook_Rebranding_Its_App\" title=\"Is Facebook Rebranding Its App?\">Is Facebook Rebranding Its App?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/is-facebook-rebranding-its-app\/#Metaverse\" title=\"Metaverse\">Metaverse<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/is-facebook-rebranding-its-app\/#Horizon\" title=\"Horizon\">Horizon<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/is-facebook-rebranding-its-app\/#MVRS\" title=\"MVRS\">MVRS<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/is-facebook-rebranding-its-app\/#Facebooks_main_social_app\" title=\"Facebook&#8217;s main social app\">Facebook&#8217;s main social app<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/is-facebook-rebranding-its-app\/#Apples_VR_service\" title=\"Apple&#8217;s VR service\">Apple&#8217;s VR service<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Is_Facebook_Rebranding_Its_App\"><\/span>Is Facebook Rebranding Its App?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/itYz52R.jpg\" alt=\"when is facebook changing its name\"> <\/p>\n<p>It&#8217;s hard to say if Facebook is rebranding its app, but the name change could be the company&#8217;s way of overhauling its reputation. The social media giant has recently been plagued by PR disasters, including misinformation spread on its platforms, content moderation failures, and revelations about the negative effects of the platform on our mental health. But the name change coincides with Facebook&#8217;s efforts to tap into the growing interest in virtual and augmented reality, and its ability to make the future even more exciting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Metaverse\"><\/span>Metaverse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mark Zuckerberg&#8217;s announcement that Facebook is changing its name to Metaverse has caused quite a stir. It astonished the industry, confused employees and did little to boost its share price. The move comes as Facebook deals with a barrage of bad press about privacy breaches, misinformation and hate speech. The company has also been plagued by competition from rivals such as YouTube and TikTok.<\/p>\n<p>Mark Zuckerberg, the founder of Facebook, has been promoting the idea of metaverse heavily. This concept has not been widely understood, but it is one that Facebook has long promoted. The term &#8220;metaverse&#8221; is a term that was first used by science fiction writer Neal Stephenson to describe a virtual world that provides an escape from a dystopian real world. Zuckerberg did not reveal when Facebook will release the metaverse or what existing technology will power it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Horizon\"><\/span>Horizon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Facebook rumour circulated on Tuesday that the company is considering renaming itself. The new name is a play on the word &#8220;horizon,&#8221; which is the name of a new virtual reality platform it is developing. The company launched as TheFacebook 17 years ago, but now is under intense scrutiny after a scandal involving its data mining practices. The company&#8217;s founder, Mark Zuckerberg, said that the new name might have something to do with the virtual reality platform it is developing. Mark Zuckerberg also said that the name could eventually refer to the next evolution of online communication, called &#8220;metaverso.&#8221;<\/p>\n<p>In July, Facebook CEO Mark Zuckerberg laid out plans for the company&#8217;s &#8220;metaverse&#8221; vision, which involves a virtual world. The name &#8220;horizon&#8221; was previously used for a VR app that the company developed in-house. In August, it announced a preview of a VR collaboration tool called Horizon Workrooms. The company did not comment on the rumor, but executives attributed the name change to the metaverse concept.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"MVRS\"><\/span>MVRS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the social media giant has struggled with negativity, it might be time to change its name. Facebook CEO Mark Zuckerberg has said the company wants to be known as a &#8220;metaverse.&#8221; While it will remain &#8220;Facebook,&#8221; it will reposition itself as a company that encompasses more than just the blue Facebook app. The new name would probably also encompass Instagram, WhatsApp, and the Oculus VR headset.<\/p>\n<p>Whether or not this move is related to a company&#8217;s burgeoning focus on the &#8220;metaverse&#8221; or simply to diversify their brand, it is unclear. Facebook&#8217;s rebranding could be an effort to fix its image and regain public trust. The company has been the target of a barrage of negative publicity in recent weeks, including a leak of internal documents revealing controversial business practices. Facebook has also been accused of causing harm to its users, and the company has been criticized heavily for its failure to control misinformation. As the company tries to get back into the public eye, it is likely trying to divert public attention away from the problems it has caused. The company has also announced plans to focus on augmented and virtual reality as well as stop hate speech against Black Americans.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebooks_main_social_app\"><\/span>Facebook&#8217;s main social app<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mark Zuckerberg is set to discuss the changes at his Connect conference on October 28. The move signals the company&#8217;s desire to be known for more than just social media. The new name would probably position the blue Facebook app as one of many. It would also be the parent company for apps like WhatsApp, Instagram and Oculus. But what will the change mean for the company? We&#8217;ll have to wait and see.<\/p>\n<p>Whether or not Facebook is trying to become the metaverse corporation described in Stephenson&#8217;s bestselling novel, &#8220;2001: A Space Odyssey,&#8221; remains to be seen. Critics see this move as a distraction and as an attempt to shift the focus away from the company&#8217;s core mission. However, the name change could actually be a response to criticism of Facebook&#8217;s &#8220;metaverse&#8221; efforts. The idea of a dystopian world could take some time, and Zuckerberg has acknowledged that some may question the timing of the change.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apples_VR_service\"><\/span>Apple&#8217;s VR service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Apple rumor mill has been abuzz with rumors about its new virtual reality service, but when will it be named? Two recently filed trademarks suggest that Apple will announce its new service at WWDC 2022. The name first hit the rumor mill back in 2017 and then appeared in the App Store logs a few months later. On December 8, 2021, Realityo Systems LLC filed for the name &#8220;RealityOS.&#8221; Since the deadline for international filing is June 8 next year, Apple might announce its new service at WWDC 2022.<\/p>\n<p>As the company continues to experiment with AR\/VR, it may change its name to something more recognizable. The tech giant changed its name to Meta last year and focused its attention on creating a virtual world. Moreover, Microsoft launched its Hololens AR glasses in 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Facebook Rebranding Its App? It&#8217;s hard to say if Facebook is rebranding its app, but the name change could be the company&#8217;s way of overhauling its reputation. The social media giant has recently been plagued by PR disasters, including misinformation spread on its platforms, content moderation failures, and revelations about the negative effects of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Facebook Rebranding Its App? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/is-facebook-rebranding-its-app\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Facebook Rebranding Its App?\" \/>\n<meta property=\"og:description\" content=\"Is Facebook Rebranding Its App? 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