{"id":11707,"date":"2022-07-14T06:35:16","date_gmt":"2022-07-14T06:35:16","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=11707"},"modified":"2022-07-14T06:35:17","modified_gmt":"2022-07-14T06:35:17","slug":"how-to-start-a-facebook-business-page","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page","title":{"rendered":"How to Start a Facebook Business Page"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a65cecd0654e\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a65cecd0654e\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a65cecd0654e\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\/#How_to_Start_a_Facebook_Business_Page\" title=\"How to Start a Facebook Business Page\">How to Start a Facebook Business Page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\/#Build_a_community\" title=\"Build a community\">Build a community<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\/#Customize_a_template\" title=\"Customize a template\">Customize a template<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\/#Upload_a_cover_video\" title=\"Upload a cover video\">Upload a cover video<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\/#Choose_a_business_category\" title=\"Choose a business category\">Choose a business category<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Start_a_Facebook_Business_Page\"><\/span>How to Start a Facebook Business Page<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/P8C1NTw.png\" alt=\"how to start a facebook business page\"> <\/p>\n<p>Facebook makes it easy to create a business page for your business. All you have to do is sign into your personal Facebook account. After that, your personal account will be linked to your business page. Follow the steps below to get started with your business page. Don&#8217;t forget to add a cover video! After that, you&#8217;re all set! Just follow the steps on the next page to get the ball rolling.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_a_community\"><\/span>Build a community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When creating a Facebook group, make sure you choose the type of interaction you want. You&#8217;ll be automatically added to other people&#8217;s lists, but you want to be selective. Depending on the nature of your group, you can include people who have specific questions. Creating a group for your business can be beneficial for both parties. For example, you can offer to answer questions and gain more customers in the group.<\/p>\n<p>Creating a community can be an invaluable tool to reach your target audience. Facebook community pages tend to have diverse perspectives and interests, and are full of like-minded individuals. Facebook groups are increasingly taking over the world of social media, so they can be an excellent way to engage with your target audience. If you have a Facebook business page, it&#8217;s crucial to build a community for your followers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customize_a_template\"><\/span>Customize a template<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When starting a Facebook business page, you can choose from among the many available templates. Designed to make your page easier to manage, these templates have default tabs and CTA buttons that are tailored to your industry. These templates also make your posts relevant to your page. In fact, 45% of marketers use visuals to engage their audience. Choosing a template that showcases your services can help you attract more visitors.<\/p>\n<p>For example, a template for a restaurant and cafe may feature menu items and locations. It will also have a &#8216;Call Now&#8217; button. You can also add images of the food and special menu items. For politicians and public figures, a restaurant and cafe Facebook template may be more suitable. These templates can be used to communicate with their followers and promote their political message. They can also display upcoming events and photos of their products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Upload_a_cover_video\"><\/span>Upload a cover video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The cover video is the most prominent piece of content on your Facebook business page. Your cover video gives new visitors a quick glimpse of what you offer, so make the most of this attention by creating an informative video to showcase what you do. Facebook users watch more than 4 billion videos each day. So, why should you use a cover video? The answer is simple. Video is one of the most effective marketing tools on Facebook.<\/p>\n<p>Your Facebook cover video must be a minimum of 20 seconds and should reflect the values of your brand. Ideally, it should be short enough to grab the attention of your audience. Make sure the video is high-quality and contains the most important elements of your business. If you&#8217;re unsure about how to create a video, consider taking advantage of stock video websites to help you make the most of your cover video.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_a_business_category\"><\/span>Choose a business category<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When setting up a Facebook business page, you&#8217;ll need to decide on a category and a name for your page. The category should describe what your business offers. You can choose from several options, but you&#8217;ll want to choose the one that best fits your business. The name should be the same as your business&#8217;s name. The description should be a few sentences, and you&#8217;ll have up to 255 characters to choose from.<\/p>\n<p>The base category will help you tailor your Facebook page to your audience. The category you choose will determine the type of business you should have on your page, including services, products, or communities. In this category, you can showcase your website and provide basic contact information. Make sure to choose a category that reflects your business, or you&#8217;ll risk not reaching your target audience. This step will make it easier to decide which type of page to create for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Start a Facebook Business Page Facebook makes it easy to create a business page for your business. All you have to do is sign into your personal Facebook account. After that, your personal account will be linked to your business page. Follow the steps below to get started with your business page. Don&#8217;t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a Facebook Business Page - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a Facebook Business Page\" \/>\n<meta property=\"og:description\" content=\"How to Start a Facebook Business Page Facebook makes it easy to create a business page for your business. All you have to do is sign into your personal Facebook account. After that, your personal account will be linked to your business page. Follow the steps below to get started with your business page. Don&#8217;t [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-14T06:35:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T06:35:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Start-a-Facebook-Business-Page_11707.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\",\"name\":\"How to Start a Facebook Business Page - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-14T06:35:16+00:00\",\"dateModified\":\"2022-07-14T06:35:17+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Start a Facebook Business Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Start a Facebook Business Page - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page","og_locale":"en_US","og_type":"article","og_title":"How to Start a Facebook Business Page","og_description":"How to Start a Facebook Business Page Facebook makes it easy to create a business page for your business. All you have to do is sign into your personal Facebook account. After that, your personal account will be linked to your business page. Follow the steps below to get started with your business page. Don&#8217;t [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page","og_site_name":"Zeru","article_published_time":"2022-07-14T06:35:16+00:00","article_modified_time":"2022-07-14T06:35:17+00:00","og_image":[{"width":620,"height":248,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Start-a-Facebook-Business-Page_11707.webp","type":"image\/webp"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page","url":"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page","name":"How to Start a Facebook Business Page - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-14T06:35:16+00:00","dateModified":"2022-07-14T06:35:17+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-start-a-facebook-business-page#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Start a Facebook Business Page"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11707"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=11707"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11707\/revisions"}],"predecessor-version":[{"id":11715,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11707\/revisions\/11715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/12859"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=11707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=11707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=11707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}