{"id":11513,"date":"2022-07-14T06:23:40","date_gmt":"2022-07-14T06:23:40","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=11513"},"modified":"2022-07-14T06:23:41","modified_gmt":"2022-07-14T06:23:41","slug":"how-to-make-a-page-on-facebook-for-your-business","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business","title":{"rendered":"How to Make a Page on Facebook For Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f81f6e16373\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f81f6e16373\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f81f6e16373\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\/#How_to_Make_a_Page_on_Facebook_For_Your_Business\" title=\"How to Make a Page on Facebook For Your Business\">How to Make a Page on Facebook For Your Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\/#Setting_up_a_business_Facebook_page\" title=\"Setting up a business Facebook page\">Setting up a business Facebook page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\/#Adding_images\" title=\"Adding images\">Adding images<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\/#Changing_the_order_of_tabs\" title=\"Changing the order of tabs\">Changing the order of tabs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\/#Tracking_metrics\" title=\"Tracking metrics\">Tracking metrics<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Make_a_Page_on_Facebook_For_Your_Business\"><\/span>How to Make a Page on Facebook For Your Business<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/6MEVPpF.png\" alt=\"how to make a page on facebook\">  <\/p>\n<p>If you&#8217;re wondering how to make a page on Facebook for your business, read on! In this article, we&#8217;ll cover how to create a page, add images, change the tab order, and track metrics. We&#8217;ll also discuss the importance of using an appropriate category and what actions to take next. Now that you have your Facebook page up and running, you can get started building your business! To get started, you&#8217;ll want to follow these steps:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Setting_up_a_business_Facebook_page\"><\/span>Setting up a business Facebook page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, you&#8217;ll need to set up your Facebook Business Page. After you&#8217;ve registered, you&#8217;ll be taken through the process of choosing a username and a cover photo. You can always change these later if you wish. In addition, the Facebook page must target people ages 18 to 65, regardless of gender. Your target audience should be as broad as possible so that it can effectively target potential customers. Once your page has been created, you can begin to enter information about your business. The right-hand sidebar will also include your mission statement and other links that will help your audience find you.<\/p>\n<p>Once you&#8217;ve established your Facebook page, you can customize it with the information that relates to your business. For example, you can connect it to WhatsApp or sell tickets for an upcoming event. While there are countless options for customizing your Facebook business page, you should consider the goals of your business before making the first post. Once you&#8217;ve established your Facebook page, you should promote it through different channels to get more followers and customers. There are many ways to do this, including inviting personal friends to join your business page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_images\"><\/span>Adding images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to add images to your page on Facebook, you have to keep several things in mind. Firstly, you must upload images that are smaller than 99 KB. Facebook compresses images, so you must upload JPG images with quality setting at 80. Secondly, your images must be deflate or gzip encoded, because they will be smaller when posted on Facebook. In addition, you should also remember that the compression factor is important, so you should check the metadata of your images.<\/p>\n<p>Using the Facebook photo editor is easy if you follow some steps. First of all, make sure your image is at least 1200px wide. If your photos are smaller, they will be stretched, resulting in grainy or blurry images. Secondly, you should write a caption for each image you post on Facebook, so people can understand what they&#8217;re looking at. Facebook recommends that you write a caption for each photo. The image will show next to your title and description, but it will be cropped to fit the column.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Changing_the_order_of_tabs\"><\/span>Changing the order of tabs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Changing the order of tabs when making your page on Facebook is a fairly simple process. You&#8217;ll want to change the order of your tabs if you want a certain order for your main content. You can re-arrange them in the same way you&#8217;d rearrange your main menu. Make sure you don&#8217;t move mandatory tabs, though, as these will always be displayed.<\/p>\n<p>When making a page on Facebook, you can add new tabs and rearrange their order. This way, you&#8217;ll be able to see the most important tabs at the top, and put unimportant tabs at the bottom. You can also rearrange the order of the tabs at any time by switching to your page account. Simply click the small arrow at the top of the screen to change the order of your tabs.<\/p>\n<p>The order of the tabs depends on the template you choose. Usually, the same three tabs are available, but the order depends on which template you choose. You should always opt for a template that offers a menu tab as well. If you are in the food business, this feature is vital to increasing user experience. Like photos, you can upload a physical menu, create an album, and use the &#8220;page&#8221; tab to display the menu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tracking_metrics\"><\/span>Tracking metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The engagement metric measures how many people engage with your organic content. This number includes those who like your posts, comment, or reach out to you via Messenger. Page engagements can provide valuable insight into your audience. For example, if you receive a high amount of Likes, but little engagement, this could be a sign that you need to revamp your content. Besides, engagement is also an important part of the Facebook algorithm, which determines where your posts show up in users&#8217; News Feeds.<\/p>\n<p>After launching your page, make sure that you monitor its engagement. Depending on the content you post, you can increase the number of people who like and share your posts. Facebook uses this metric to gauge the effectiveness of your content. A high engagement rate improves reach and impressions, and it sends better social signals. Referral traffic is the final goal of your Facebook content and shows how effective it is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Make a Page on Facebook For Your Business If you&#8217;re wondering how to make a page on Facebook for your business, read on! In this article, we&#8217;ll cover how to create a page, add images, change the tab order, and track metrics. We&#8217;ll also discuss the importance of using an appropriate category and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make a Page on Facebook For Your Business - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make a Page on Facebook For Your Business\" \/>\n<meta property=\"og:description\" content=\"How to Make a Page on Facebook For Your Business If you&#8217;re wondering how to make a page on Facebook for your business, read on! In this article, we&#8217;ll cover how to create a page, add images, change the tab order, and track metrics. We&#8217;ll also discuss the importance of using an appropriate category and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-14T06:23:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T06:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Make-a-Page-on-Facebook-For-Your-Business_11513.png\" \/>\n\t<meta property=\"og:image:width\" content=\"558\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\",\"name\":\"How to Make a Page on Facebook For Your Business - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-14T06:23:40+00:00\",\"dateModified\":\"2022-07-14T06:23:41+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Make a Page on Facebook For Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Make a Page on Facebook For Your Business - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business","og_locale":"en_US","og_type":"article","og_title":"How to Make a Page on Facebook For Your Business","og_description":"How to Make a Page on Facebook For Your Business If you&#8217;re wondering how to make a page on Facebook for your business, read on! In this article, we&#8217;ll cover how to create a page, add images, change the tab order, and track metrics. We&#8217;ll also discuss the importance of using an appropriate category and [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business","og_site_name":"Zeru","article_published_time":"2022-07-14T06:23:40+00:00","article_modified_time":"2022-07-14T06:23:41+00:00","og_image":[{"width":558,"height":414,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Make-a-Page-on-Facebook-For-Your-Business_11513.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business","url":"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business","name":"How to Make a Page on Facebook For Your Business - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-14T06:23:40+00:00","dateModified":"2022-07-14T06:23:41+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-make-a-page-on-facebook-for-your-business#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Make a Page on Facebook For Your Business"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11513"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=11513"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11513\/revisions"}],"predecessor-version":[{"id":11515,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11513\/revisions\/11515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/12958"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=11513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=11513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=11513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}