{"id":11436,"date":"2022-07-14T06:20:41","date_gmt":"2022-07-14T06:20:41","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=11436"},"modified":"2022-07-14T06:20:41","modified_gmt":"2022-07-14T06:20:41","slug":"how-to-create-business-page-on-facebook","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook","title":{"rendered":"How to Create Business Page on Facebook"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2f8a89e36d\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f2f8a89e36d\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2f8a89e36d\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\/#How_to_Create_Business_Page_on_Facebook\" title=\"How to Create Business Page on Facebook\">How to Create Business Page on Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\/#Setting_up_a_business_page_on_Facebook\" title=\"Setting up a business page on Facebook\">Setting up a business page on Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\/#Optimizing_your_profile_picture_and_cover_photo_for_different_dimensions\" title=\"Optimizing your profile picture and cover photo for different dimensions\">Optimizing your profile picture and cover photo for different dimensions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\/#Building_a_conversion_funnel_on_Facebook\" title=\"Building a conversion funnel on Facebook\">Building a conversion funnel on Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\/#Linking_your_business_page_to_your_website\" title=\"Linking your business page to your website\">Linking your business page to your website<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Create_Business_Page_on_Facebook\"><\/span>How to Create Business Page on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"how to create business page on facebook\" src=\"https:\/\/i.imgur.com\/WP1VbWO.png\"> <\/p>\n<p>Facebook allows you to set up a business page on its platform. Once set up, you can then add a cover photo and profile picture, optimize them for different dimensions, and build a conversion funnel. Finally, you can link your business page to your website. Let&#8217;s get started. Here are the steps to create your Facebook business page. Using these steps, you will be on your way to setting up your business page and making it profitable!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Setting_up_a_business_page_on_Facebook\"><\/span>Setting up a business page on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have set up a business page on Facebook, it is time to get your followers excited about it. The first step is to invite your friends, and this is much like inviting friends to your personal Facebook profile. Your friends may already have liked your page, and this will provide a good initial base of likes for your new page. From the left-hand menu, click &#8220;About&#8221; and select &#8220;Invite Friends&#8221; to invite people to your Page. Then, complete the section with information about your business.<\/p>\n<p>Once you have finished filling out the information, you can publish your page. Facebook will suggest a category for your page, so choose the one that best describes your business. You can also add more categories later. In addition to choosing a category for your business, you should also fill out your name, address, and phone number. You can also choose whether this information is visible to the public or not. Your business page will look more professional if it features a headshot of the owner.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_your_profile_picture_and_cover_photo_for_different_dimensions\"><\/span>Optimizing your profile picture and cover photo for different dimensions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When creating a business page on Facebook, you should optimize your profile picture and cover photo for the different dimensions that each format requires. Cover photos display on mobile devices in a different format than they do on desktops. Mobile devices display a small version of the cover photo, which may lead visitors to miss important content. To ensure that your cover photo displays correctly on mobile devices, you should place important content in the green space around the photo.<\/p>\n<p>To make the most of your cover photo, make sure it is the right size. Facebook covers are more square than they are rectangular, and the cover photo is displayed as a preview thumbnail in the search results. The dimensions of your cover photo will vary depending on the device you are using, but the ideal cover photo size is 1120 x 674 pixels with an aspect ratio of 16:9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_a_conversion_funnel_on_Facebook\"><\/span>Building a conversion funnel on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook has massive selling power. People use it for recreation, not to buy random products. But that doesn&#8217;t mean that you can&#8217;t build a conversion funnel on Facebook to sell random products. Follow these steps to build a conversion funnel on Facebook:<\/p>\n<p>First, set up a custom audience. This is where you will populate the data from your website traffic or web pages. Then, create a conversion funnel for those visitors who convert. The funnel will continue to work until you&#8217;ve secured a conversion. If you&#8217;ve created an informational product, you&#8217;ll need a lead magnet. This can be as simple as a free guide or webinar. You can aim for up to fifty conversions a week if you use this strategy.<\/p>\n<p>The middle stage is a crucial stage in your Facebook sales funnel. Here, your goal is to nurture and convert leads. This might involve answering questions in the comments and pushing out content about your products. You can also run retargeting campaigns or video ads to target users who have visited your page. If you can&#8217;t attract the right leads at this stage, it&#8217;s time to build a Facebook conversion funnel. It&#8217;s worth the effort.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Linking_your_business_page_to_your_website\"><\/span>Linking your business page to your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you create a Facebook business page, you should make sure to include more information about your company and products. Include information such as your contact information, menu, and products. If you have a website, link it to your Facebook page. This will help you get more exposure for your website. You can also use paid ads to draw people to your business. However, the most important thing to remember is to keep it up to date and relevant.<\/p>\n<p>Creating a Facebook business page is an easy way to drive traffic to your website. The About section of your page will have a link to your website. Add this link to your timeline, so that it appears whenever someone visits your page. You can also use Facebook buttons to share blog posts with followers. This will give your page a more professional look and feel. Make sure your website&#8217;s URL is in its correct format.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Create Business Page on Facebook Facebook allows you to set up a business page on its platform. Once set up, you can then add a cover photo and profile picture, optimize them for different dimensions, and build a conversion funnel. Finally, you can link your business page to your website. Let&#8217;s get started. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Business Page on Facebook - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Business Page on Facebook\" \/>\n<meta property=\"og:description\" content=\"How to Create Business Page on Facebook Facebook allows you to set up a business page on its platform. Once set up, you can then add a cover photo and profile picture, optimize them for different dimensions, and build a conversion funnel. Finally, you can link your business page to your website. Let&#8217;s get started. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-14T06:20:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Create-Business-Page-on-Facebook_11436.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\",\"name\":\"How to Create Business Page on Facebook - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-14T06:20:41+00:00\",\"dateModified\":\"2022-07-14T06:20:41+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create Business Page on Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create Business Page on Facebook - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook","og_locale":"en_US","og_type":"article","og_title":"How to Create Business Page on Facebook","og_description":"How to Create Business Page on Facebook Facebook allows you to set up a business page on its platform. Once set up, you can then add a cover photo and profile picture, optimize them for different dimensions, and build a conversion funnel. Finally, you can link your business page to your website. Let&#8217;s get started. [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook","og_site_name":"Zeru","article_published_time":"2022-07-14T06:20:41+00:00","og_image":[{"width":620,"height":248,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Create-Business-Page-on-Facebook_11436.webp","type":"image\/webp"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook","url":"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook","name":"How to Create Business Page on Facebook - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-14T06:20:41+00:00","dateModified":"2022-07-14T06:20:41+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-create-business-page-on-facebook#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Create Business Page on Facebook"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11436"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=11436"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11436\/revisions"}],"predecessor-version":[{"id":11439,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/11436\/revisions\/11439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/12990"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=11436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=11436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=11436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}