{"id":11049,"date":"2022-07-14T05:58:19","date_gmt":"2022-07-14T05:58:19","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=11049"},"modified":"2022-07-14T05:58:20","modified_gmt":"2022-07-14T05:58:20","slug":"how-to-design-a-great-facebook-business-page","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page","title":{"rendered":"How to Design a Great Facebook Business Page"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4c8ad9873c6\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a4c8ad9873c6\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4c8ad9873c6\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page\/#How_to_Design_a_Great_Facebook_Business_Page\" title=\"How to Design a Great Facebook Business Page\">How to Design a Great Facebook Business Page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page\/#Creating_a_Facebook_business_page\" title=\"Creating a Facebook business page\">Creating a Facebook business page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page\/#Adding_a_call-to-action_button\" title=\"Adding a call-to-action button\">Adding a call-to-action button<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page\/#Adding_a_cover_image\" title=\"Adding a cover image\">Adding a cover image<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page\/#Adding_a_category\" title=\"Adding a category\">Adding a category<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page\/#Adding_a_timeline\" title=\"Adding a timeline\">Adding a timeline<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page\/#Adding_a_video\" title=\"Adding a video\">Adding a video<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Design_a_Great_Facebook_Business_Page\"><\/span>How to Design a Great Facebook Business Page<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/o7efoRQ.png\" alt=\"how to design a great facebook business page\"> <\/p>\n<p>There are a few things you need to pay attention to when designing your Facebook business page. First of all, make sure that the location of your page is relevant to the users. You can use geo-modifiers to convey a sense of trust, and they also help you share content more relevant to your local area. Next, you must input the necessary information about your business. To do so, click on the &#8220;Edit Page Info&#8221; link and edit your business category and add a short description.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_Facebook_business_page\"><\/span>Creating a Facebook business page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are just starting a Facebook business page, it is important to follow a few basic rules. You should first choose your category, which will likely be a business or brand. Generally, you will want to choose the same category as your business. Next, you should input information about your business, which should be one to two words. Once you&#8217;ve entered the information, click &#8220;edit page info.&#8221; You can change your category and include a short description of your business.<\/p>\n<p>Creating a Call-to-Action is a key element of the design of a Facebook business page. It is an effective way to drive traffic to your website. A relevant CTA button will increase your page&#8217;s click-through rate. Creating a clear CTA button will help your content stand out and attract more fans. Incorporate your CTA button in your cover photo or header for maximum impact.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_call-to-action_button\"><\/span>Adding a call-to-action button<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;d like to drive more traffic to your Facebook business page, you&#8217;ll want to add a call-to-action button. Facebook offers a wide variety of options for creating call-to-action buttons. Adding a book now button to your business page would be an excellent way to increase the number of people who view your page and book your services. This button would be found under the book services section and would send people directly to your website. If you&#8217;re in the tourism business, you could use a book now button for tourists to reserve a room or other service. Creating the button is easy enough. Just select the button and include a link to your website.<\/p>\n<p>Once you&#8217;ve added the button, you can choose between two different options for it. You can either choose to include an opt-in form for customers or a follow button for leads. It&#8217;s important to keep in mind that call-to-action buttons can link to any destination. They&#8217;re also a great way to build an audience for your business on Facebook. It will help you connect with your current customers and attract new ones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_cover_image\"><\/span>Adding a cover image<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding a cover photo to your Facebook business page can help you to attract potential customers. Remember that it is public, so it is imperative to choose an image that is professional and in line with your brand. Use landscape by Sprout to resize your cover photo or introduce yourself and your team. Landscape by Sprout also helps you to add a CTA button. Make sure the photo matches the overall look of your page.<\/p>\n<p>You can use a cover photo for your Facebook business page to promote upcoming events or sales. The best place to put a cover photo is at the bottom right corner of the page, so users will have a clear view of it. You can also use the bottom right corner to place your CTA button. Facebook is a good place to use a subtle CTA button, as LinkedIn Learning does.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_category\"><\/span>Adding a category<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding a category to a Facebook business page is the easiest way to categorize your page. Facebook offers thousands of categories that cover all aspects of your business. Each category has perks and permissions, and you can add more than one if you want to. Once you add a category, you can edit it whenever you want. This way, you can customize it to fit your needs.<\/p>\n<p>Facebook allows you to choose from three categories: Business, Brand, and Community. Most for-profit businesses should choose Business or Brand. While naming your category, make sure it reflects your business. For example, if you offer Indian food, you&#8217;ll want to name the category Indian restaurant. For each category, you can create a drop-down list. Once you&#8217;ve added a category, Facebook will ask you for a category name and will display a list.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_timeline\"><\/span>Adding a timeline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding a Timeline to your Facebook business page is a great way to highlight the things you&#8217;ve been doing as a business. Timeline tabs can be organized by topics and contain images or text. You should choose the tabs that best serve your current Facebook marketing goals. To get started, check out the Social Media Quickstarter. You can customize your Timeline by filtering by Posts by Page, Friend Activity, and Highlights. For example, if you want to show recent posts from your page, choose &#8220;Pages from Other Users.&#8221;<\/p>\n<p>Timeline allows you to share photos and events from before Facebook was even created. Companies like The New York Times have used it to highlight historic events and milestones. Your business doesn&#8217;t have to be around since 1850 to make use of Timeline. You can add old pictures or any other type of content that relates to your history. And if you&#8217;re using the Timeline to promote your business, it&#8217;s important to remember that your fans will not always be interested in your posts and updates.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_a_video\"><\/span>Adding a video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding a video to your Facebook business page is very easy. All you need to do is follow a few simple steps. First, select the video you want to upload and click &#8220;Add.&#8221; Then, enter a title, description, and tags if you have them. You can even add a subtitle file if you prefer. When finished, you can publish the video and invite friends to watch it.<\/p>\n<p>Once you have uploaded the video, click &#8220;Publish.&#8221; This will make it appear in your business page&#8217;s News Feed or Stories. You can also add tags and subtitles to make your video more attractive to your audience. Finally, you can choose whether the video will appear in News Feed or Facebook Story. You can even add a poll to get your followers&#8217; feedback. After uploading the video, you can either publish it now or schedule it for a future date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Design a Great Facebook Business Page There are a few things you need to pay attention to when designing your Facebook business page. First of all, make sure that the location of your page is relevant to the users. You can use geo-modifiers to convey a sense of trust, and they also help [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design a Great Facebook Business Page - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-design-a-great-facebook-business-page\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design a Great Facebook Business Page\" \/>\n<meta property=\"og:description\" content=\"How to Design a Great Facebook Business Page There are a few things you need to pay attention to when designing your Facebook business page. 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