{"id":10904,"date":"2022-07-14T05:55:03","date_gmt":"2022-07-14T05:55:03","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=10904"},"modified":"2022-07-14T05:55:03","modified_gmt":"2022-07-14T05:55:03","slug":"who-owns-the-companies-that-facebook-owns","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns","title":{"rendered":"Who Owns the Companies That Facebook Owns?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03c9497e26a\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a03c9497e26a\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03c9497e26a\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Who_Owns_the_Companies_That_Facebook_Owns\" title=\"Who Owns the Companies That Facebook Owns?\">Who Owns the Companies That Facebook Owns?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Grokstyle_is_a_visual_shopping_start-up\" title=\"Grokstyle is a visual shopping start-up\">Grokstyle is a visual shopping start-up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Onavo_is_a_web_analytics_company\" title=\"Onavo is a web analytics company\">Onavo is a web analytics company<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Beluga_is_a_group_messaging_service\" title=\"Beluga is a group messaging service\">Beluga is a group messaging service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Onavo_was_acquired_by_Facebook_in_2013\" title=\"Onavo was acquired by Facebook in 2013\">Onavo was acquired by Facebook in 2013<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Zenbe_is_a_CRM_tool\" title=\"Zenbe is a CRM tool\">Zenbe is a CRM tool<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Onavo_was_acquired_by_Facebook_in_2010\" title=\"Onavo was acquired by Facebook in 2010\">Onavo was acquired by Facebook in 2010<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Onavo_is_owned_by_Meta_platforms\" title=\"Onavo is owned by Meta platforms\">Onavo is owned by Meta platforms<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#FriendFeed_was_a_real-time_feed_aggregator\" title=\"FriendFeed was a real-time feed aggregator\">FriendFeed was a real-time feed aggregator<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Onavo_is_owned_by_Onavo\" title=\"Onavo is owned by Onavo\">Onavo is owned by Onavo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\/#Onavo_is_owned_by_Zenbe\" title=\"Onavo is owned by Zenbe\">Onavo is owned by Zenbe<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Who_Owns_the_Companies_That_Facebook_Owns\"><\/span>Who Owns the Companies That Facebook Owns?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"what does facebook own\" src=\"https:\/\/i.imgur.com\/HL2bZJu.jpg\"> <\/p>\n<p>Ever wondered who owns the companies that Facebook owns? If you&#8217;re wondering about the size of Facebook&#8217;s portfolio, then read this. In May 2009, the company received $200 million from DST, a venture capital firm specializing in internet-related investments. The amount was based on Facebook&#8217;s valuing at $10 billion. In July, another $100 million was collected to begin buying employee shares. But how does Facebook spend the money it acquires?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Grokstyle_is_a_visual_shopping_start-up\"><\/span>Grokstyle is a visual shopping start-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook recently acquired San Francisco-based visual shopping start-up Grokstyle for an undisclosed sum, adding another piece to its augmented reality-powered platform. Augmented reality enables users to interact with computer-generated information and real objects through the other senses. Facebook has been steadily adding shopping features to its mobile applications, but hasn&#8217;t said much about similar shopping experiences elsewhere. Facebook is a first-mover in the VR space, and GrokStyle is a key component of that strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Onavo_is_a_web_analytics_company\"><\/span>Onavo is a web analytics company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook recently acquired an Israeli start-up called Onavo. The company developed apps that are megabyte-thrifty and save users money on mobile data plans. Founded in 2010, Onavo&#8217;s products help users track the performance of their mobile devices. The company has been expanding its mobile business globally, especially in emerging markets, and is now working to improve its user experience on these devices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beluga_is_a_group_messaging_service\"><\/span>Beluga is a group messaging service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may have heard of Beluga, a new group messaging service from Facebook. The app enables users to create &#8220;pods&#8221; of their friends and message them. The app works on computers and phones and sends notifications like text messages. Because messaging is done over data, everyone can see the messages and can scroll up to read older ones. Before Beluga, group messaging was limited to text messages, which were both private and instant.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Onavo_was_acquired_by_Facebook_in_2013\"><\/span>Onavo was acquired by Facebook in 2013<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The acquisition of Onavo, a startup that builds smartphone apps, was a significant move for Facebook. The social media giant has used the app to monitor its users&#8217; data usage, which they say is key to building better mobile products. The company claims that it can reduce users&#8217; data usage by as much as 500 percent. The question is: is Facebook&#8217;s acquisition of Onavo a good thing for users?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zenbe_is_a_CRM_tool\"><\/span>Zenbe is a CRM tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It seems that a CRM tool owned by Facebook is everywhere these days, with the recent acquisition of Kustomer. The customer relationship management tool helps businesses manage customer conversations across many different platforms. The company is now worth more than $1 billion and has been positioned as an alternative to big names like Oracle and Zendesk. But will Facebook continue to focus on consumer-facing CRM tools or will it focus on the CRM business instead?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Onavo_was_acquired_by_Facebook_in_2010\"><\/span>Onavo was acquired by Facebook in 2010<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Onavo is a startup from Israel that provided mobile web analytics. Founded in 2010, Onavo was acquired by Facebook in October 2013. The technology used by Onavo enables Facebook to track its competitors and make better business decisions. Initially, Facebook used Onavo&#8217;s product to analyze the performance of messaging applications on mobile devices. Within a year of acquisition, Facebook decided to shut down the Beluga mobile messaging application. It then used the Beluga technology to develop its own messaging app, Facebook Messenger.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Onavo_is_owned_by_Meta_platforms\"><\/span>Onavo is owned by Meta platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Formerly known as Onavo, this Israeli mobile web analytics company was acquired by Facebook in 2013. Onavo primarily performed activities through consumer mobile apps, including the virtual private network service Onavo Protect. In addition to analyzing web traffic, Onavo&#8217;s applications also provided statistics regarding app usage. Founded in 2010, Onavo was acquired by Facebook in October 2013. The company&#8217;s analytics platform has been used by Facebook to monitor competitors and ultimately helped the company secure its 2014 acquisition of WhatsApp.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FriendFeed_was_a_real-time_feed_aggregator\"><\/span>FriendFeed was a real-time feed aggregator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>FriendFeed is a real-time feed aggregator that allows you to see what your friends are up to. The acquisition came after a Twitter deal fell through. This is good news for users of the social network because it gives them access to an entirely new universe of content. Before Facebook bought it, this company had a relatively low user base, but that&#8217;s changing now.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Onavo_is_owned_by_Onavo\"><\/span>Onavo is owned by Onavo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The social network purchased the Israeli company Onavo in 2013, and the social media giant has been using this data to better understand how users use its apps. It used this data to spot declines in Snapchat usage after Instagram Stories launched, and to stymie the Houseparty app, which wanted to offer a similar feature. The data also helps Facebook better understand which apps are performing well. As of May 2018, Facebook is using Onavo&#8217;s data to determine what products should be prioritized.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Onavo_is_owned_by_Zenbe\"><\/span>Onavo is owned by Zenbe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The latest deal between Facebook and Onavo comes as the company seeks to build its mobile business. Facebook has been beefing up its mobile usability in emerging markets, and Onavo&#8217;s technology is aimed at smartphones and feature phones. The app helps users track the performance of their devices, including battery life. The company has raised $13 million in venture funding. It will now open an office in Israel, where it will employ 30 former Onavo employees.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who Owns the Companies That Facebook Owns? Ever wondered who owns the companies that Facebook owns? If you&#8217;re wondering about the size of Facebook&#8217;s portfolio, then read this. In May 2009, the company received $200 million from DST, a venture capital firm specializing in internet-related investments. The amount was based on Facebook&#8217;s valuing at $10 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who Owns the Companies That Facebook Owns? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Owns the Companies That Facebook Owns?\" \/>\n<meta property=\"og:description\" content=\"Who Owns the Companies That Facebook Owns? Ever wondered who owns the companies that Facebook owns? If you&#8217;re wondering about the size of Facebook&#8217;s portfolio, then read this. In May 2009, the company received $200 million from DST, a venture capital firm specializing in internet-related investments. The amount was based on Facebook&#8217;s valuing at $10 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-14T05:55:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Who-Owns-the-Companies-That-Facebook-Owns_10904.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"905\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\",\"url\":\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\",\"name\":\"Who Owns the Companies That Facebook Owns? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-14T05:55:03+00:00\",\"dateModified\":\"2022-07-14T05:55:03+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/who-owns-the-companies-that-facebook-owns#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who Owns the Companies That Facebook Owns?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. 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